atuВестник Алматинского технологического университетаThe Journal of Almaty Technological University2304-568X2710-0839АО "АТУ"10.48184/2304-568X-2025-3-231-241atu-2499Research ArticleТЕХНОЛОГИЯ ТЕКСТИЛЯ И ОДЕЖДЫ, ДИЗАЙНTEXTILE AND CLOTHING TECHNOLOGY, DESIGNКоллекция одежды - «Саукеле»: интеграция традиций в контексте slow fashion"Saukele"- clothing collection: integration of traditions in the context of slow fashionhttps://orcid.org/0000-0002-9124-4099ЖангужиноваМ. Е.ZhanguzhinovaM. Ye.

PhD, ассоц.проф., зав.каф.

050000, Алматы, ул.Панфилова 127

050000, Almaty, Panfilov st., 127

aumira@mail.ruhttps://orcid.org/0000-0002-4041-4545ТалғатбековаА. М.TalgatbekovaA. M.

050012, улица Толе Би 100

050012, Almaty, Tole bi st., 100

akma.leo@mail.ruhttps://orcid.org/0000-0003-4481-2732РысбаеваИ. А.RysbaevaI. A.

720001, Бишкек, пр.Мира, 66

720001, Bishkek, Miraavenue, 66

imiyla@mail.ruhttps://orcid.org/0000-0003-2589-3119КожабергеноваК. Д.KozhabergenovaK. D.

010000, г. Астана, ул. Кайым Мухамедханова, 37а

010000, Astana, K. Mukhamedzhanov st., 37a

Kala08@list.ruКазахская Национальная Академия Искусств им. Темирбека ЖургеноваКазахстанTemirbek Zhurgenov Kazakh National Academy of ArtsKazakhstanАлматинский Технологический УниверситетКазахстанAlmaty Technological UniversityKazakhstanКыргызский Государственный Технический УниверситетКыргызстанKyrgyz State Technical UniversityKyrgyzstanКазахский университет технологии и бизнеса имени К.КулажановаКазахстанKazakh University of Technology and BusinessKazakhstan2025270920251493231241Copyright © Жангужинова М.Е., Талғатбекова А.М., Рысбаева И.А., Кожабергенова К.Д., 20252025Жангужинова М.Е., Талғатбекова А.М., Рысбаева И.А., Кожабергенова К.Д.Zhanguzhinova M.Y., Talgatbekova A.M., Rysbaeva I.A., Kozhabergenova K.D.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://atu.ejournal.kz/jour/article/view/2499

Тема исследования направлена на изучение символизма традиционного казахского головного убора невесты – «Саукеле» как константы в устойчивом дизайне одежды в Казахстане. Научная значимость работы заключается в научно-теоретическом обосновании казахских культурно-исторических традиций и принципов этнического стиля как идентификации в условиях глобализации, формирующих устойчивый дизайн одежды. Практическая значимость работы заключается в определении визуальных кодов и их адаптации в современной Казахстанской моде. Методология исследования обусловлена историко-культурным контекстом Саукеле, теоретическим обзором глобального рынка Slow Fashion и устойчивого дизайна, интеграцией традиционных мотивов в современную моду. Основные результаты исследовательской работы отражают анализ принципов Slow Fashion в Арт-коллекции вечерней одежды под девизом Саукеле от казахстанского бренда GLOBAL NOMADS. Выводы исследования подчеркивают значение культурно-исторической ценности традиционного казахского головного убора «Саукеле» и адаптацию визуальных кодов в современной моде Казахстана через интеграцию этнических мотивов в глобальный модный дискурс. Ценность проведенного исследования заключается в научно-теоретическом обосновании принципов Slow Fashion для устойчивого дизайна традиционного казахского головного убора «Саукеле», способствующего развитию экологически осознанной индустрии одежды. Практическое значение итогов работы состоит в выявлении визуальных кодов традиционного казахского головного убора «Саукеле», и их успешной адаптации в коллекциях одежды, что способствует популяризации культурного наследия Казахстана на глобальном уровне, развитию устойчивой моды в контексте slow fashion и внедрению экологически и культурно-ориентированных подходов в современный дизайн одежды.

The research topic focuses on studying the symbolism of the traditional Kazakh bridal headdress "Saukele" as a constant in sustainable clothing design in Kazakhstan. The scientific significance of the work lies in the theoretical justification of Kazakh cultural and historical traditions and the principles of ethnic style as a form of identification in the context of globalization, shaping sustainable clothing design. The practical significance of the research is reflected in the identification of visual codes and their adaptation to contemporary Kazakhstani fashion. The research methodology is determined by the historical and cultural context of Saukele, a theoretical overview of the global Slow Fashion market and sustainable design, and the integration of traditional motifs into modern fashion. The main results of the research include an analysis of the Slow Fashion principles in the Art-collection of evening wear under the motto of Saukele by the Kazakh brand GLOBAL NOMADS. The research findings highlight the cultural and historical value of the traditional Kazakh headdress "Saukele" and the adaptation of its visual codes in modern Kazakh fashion through the integration of ethnic motifs into the global fashion discourse. The value of the conducted research lies in the scientific and theoretical justification of the Slow Fashion principles for the sustainable design of the traditional Kazakh headdress "Saukele," contributing to the development of an environmentally conscious clothing industry. The practical significance of the findings is in identifying the visual codes of the traditional Kazakh headdress "Saukele" and their successful adaptation in clothing collections, which promotes the popularization of Kazakhstan's cultural heritage on a global level, the development of sustainable fashion within the Slow Fashion context, and the implementation of environmentally and culturally oriented approaches in contemporary clothing design.

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The authors declare that there are no conflicts of interest present.