Ethnoecological traditions in the context of the sustainable development of the modern fashion industry

The article is devoted to the study of ethnoecological traditions as an example of harmonious relationship between nature and human for the development of sustainable fashion. The work reveals parallels between traditional practices and modern environmental approaches. The analysis of global and Kazakhstan design solutions related to the actualization of cultural heritage in the context of eco-design is carried out. Particular attention is paid to studying the peculiarities of ethnoecological traditions in designing Kazakh national costume, representing a naturally formed environmentally sustainable system. The philosophical understanding of clothing expressed the creative and contemplative attitude of the Kazakh people to the world. It was based on a deep intuitive awareness of the life value of all elements of the universe. The relevance and consonance of such ecological thinking to the present is noted. In accordance with the purpose of the article, an experimental author's model of a women's shapan in ethnic style has been developed, which is characterized by comfort, versatility, mobility, durability, and deep meaning. The results obtained are aimed at contributing to the global discourse on sustainable fashion based on cultural heritage. It is determined that the preservation, transmission and adaptation of ethnoecological culture, traditional knowledge, and practices is an integral component of sustainability, contributing to the formation of a responsible attitude towards the environment, society, wardrobe, education of aesthetic taste, as well as the actualization of craft traditions.

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